Crayola® Create and Play is operated by Red Games Co. on behalf of Crayola. As a globally recognized family-friendly brand, privacy and digital safety are top priorities for Crayola. To support this effort, we’ve provided this easy-to-understand privacy statement to explain how we collect, use, and disclose personal information in the Crayola Create and Play app. This Privacy Policy may be updated at any time as new features are added or as the law changes. If we make a material change to this policy we will post a notice on our site and in the app, or contact you if we have your contact information prior to making the change. Please make sure you read everything here carefully, and if you happen to be a youngster (under 18 years old), ask an adult to help explain anything you don't understand.

Table of Contents

1. App Data Collection & Use

2. iCloud Key Value Store

3. User Data

4. Third Parties Service Providers

5. Data Retention

6. EU/UK Data Subject Rights 

7. Kids Privacy Assured by PRIVO: COPPA Safe Harbor Certification & GDPRkids™

8. Security

9. Contact Info

To play our app we do not actively collect any personal data from children. Personal data is information about you and can include things like your full name, address, email or phone number. 

If a parent or legal guardian uses the contact form in the app, we collect their email address in order to respond to their query. 

If a parent or legal guardian creates an account in the app, we collect their email address for their login and account access. We also collect an anonymous device identifier to allow them to manage the devices that can access their subscription.

Certain non-personal data (as described below) is collected and used in the App to allow players to create and save their scores and game progress. This data is stored locally on a player's device and in a player’s iCloud Key Value Store for iOS users. 

iCloud Key-Value Storage is a safe and secure cloud-based service provided by Apple that allows an app to save data to a user’s private iCloud Account storage and access that data from multiple devices that may be logged into the same iCloud account. Neither Crayola, Red Games Co, or Apple have access to this information. Players can delete their User Data stored in iCloud via the Settings menu.

The following game data is saved to a player’s iCloud Key Value Store unless they choose to opt out: 

Session Data

• Current session ID

• Is this the user’s first session 

• Is the user subscribed

• Time user began playing

• Time user last played

• Last timestamp the user played

• Number of rewards earned this session

• Number of times a coloring activity was played this session

• Number of pet activities played this session

• Number of lab activities played this session

• Number of arcade activities played this session 

• Number of learning activities played this session

Rewards Data

• The number of new eggs that the player has not hatched

• The index of the last reward that was unlocked from the Reward schedule 

• The number of rewards that have been given from the current theme

• The current fill value of the reward meter

• The number of rewards that the player has already received today 

• The Time in ticks when the player last unlocked a reward

• The total number of rewards that this player has ever received

• The total number of rewards that the player has received while playing this version of the app

• The total number of locked rewards that this player has received ever

• The List of all the items that the player has unlocked

• The list of all the items that the player has unlocked and has not yet viewed

• The list of all unlocked items

• The list of all the items the player unlocked while unsubscribed

Trophy Data

• Number of trophies

• Trophy ID

• Trophy color

• Trophy mold ID

• Trophy modifiers used

• Trophy creation date

Plants Data

• Plant ID

• Plant size

• Plant rotation

• Plant mirroring status

• Plant growth stage

• Plant type

• Flowers type(s)

• Plant index

• Plant creation date

• Plant last watered date

• Was this plant created by a user?

AR Data

• Plant placement on AR map

• Cached version of AR map data

Onboarding Data

• Which onboarding steps a user has viewed

Games Data

• Highest score in Scoop Stacks (ice cream) game

Challenges Data

• Challenge ID

• Event ID that is tied to the challenge

• Challenge completion status

• Challenge acceptance status

• Challenge objectives

• Challenge acceptance date

• Badges earned from challenge

Lifetime Data

• How many times each video was viewed

• How many times the paywall has been viewed

• Total time spent drawing

• Total time spent with pets

• Total time spent playing (overall)

• Time spent drawing for free users

• Time spent with pets for free

• Total time spent playing for free users

Events Data

• IDs of earned rewards

• IDs of unearned, but awarded, rewards

Device Save Data

• The date representing the last say the news schedule was checked for the latest news

• The date representing the last time a news alert was shown

• Number of alerts seen today

• Number of times a survey has been seen

• Total number of sessions

• Was the last load unsuccessful

• Time the last survey was seen

• Time the last offer was seen

• Has the user seen the notification permission dialog

• All of the news IDs that have been seen by this player

• Notifications that have been seen by the user

• Validated promo codes

• Amount of times a challenge call-to-action was viewed before accepting

• All of the event schedules that are active (or were active) on last run

• All of the parent portal alerts that have been seen by this player

• Has the user seen the guest pass

• Previous session timestamps

• The number of times a player has seen the rate prompt

• The last time the rate prompt was shown

• The version of the game when the user was shown the rate prompt

Admin Data

• Time the admin data was last changed

• Names of fields in the admin data (no longer used) 

• Has the user rated the app

• Time when the user subscription will end

• Last known subscription end time

• Modified subscription end time

• Is the user in the free trial period

• Most recent app version

• Version that the user originally installed the game on

• Permissions the user has allowed

• Date the user installed the game

• Has the user ever subscribed to the game

• Type of subscription the user has

• Override user paywall with this tag

• Is the user using family share

User-Generated Content

• Drawings

• Pets

• Pet Selfies

• Tracings

• Selfies

• Molds

The App does not share data with any third-party service provider that can be used for that third party’s own purposes. Red Games Co collects technical data including an IP address, equipment, browsing actions, country code, user agent, App version and Operating System, as well as statistics. 

In order to deliver the best app experience possible, Crayola and Red Games Co. use the following service providers in the Crayola Create and Play app:

Google Firebase is used to store anonymous usage data for the purpose of helping Red Games Co. improve the app experience. All sharing options within Google Firebase are turned off. An example of this anonymous data is the number of times each activity has been played, which helps us understand what type of content is most popular. Google Firebase also collects anonymous technical data including device type, app version, country and language settings. For more information about Firebase, please view the Google privacy policy: https://policies.google.com/privacy?hl=en-US

We work with Zendesk for customer service. Our customer service portal is available for parents/adults only. For more information on Zendesk please see the Zendesk privacy policy here: https://www.zendesk.com/company/customers-partners/privacy-policy/

We use Unity IAP to implement in-app purchases. Analytics and data sharing are deactivated as soon as the app launches and no data is sent to Unity Analytics. For more information, please see the Unity privacy policy: https://unity3d.com/legal/privacy-policy

iCloud Key-Value storage is a safe and secure cloud-based service provided by Apple that allows an app to save data to a user’s personal iCloud Account storage and access that data from multiple devices that may be logged into the same iCloud account. Neither Crayola, Red Games Co, or Apple have access to this information. Players can delete their User Data stored in iCloud via the Settings menu. For more information, please visit Apple’s privacy center: https://www.apple.com/ca/legal/privacy

We use Singular to track install data. Singular does not receive any personal information about our users in order to perform this service. For more information, please review Singular’s privacy policy: https://www.singular.net/privacy-policy

• User Data: Stored in the user’s iCloud and retained at the user’s discretion

• Player Data and Real-Time Game Inputs: These are stored until deleted by the user

• Device Data: Is saved locally on the user’s device

It is important for you to know that you have certain rights over your data:

1. Right to be informed - You have the right to know what personal data a company has about you and how it is used

2. Right to Access – You have the right to request a copy of the personal data a company has about you.

3. Right to Rectification - This means that you can ask for your personal data to be updated if something is incorrect

4. Right of Deletion - You can ask a company to delete any personal data they may have about you. Players can also delete their User Data stored in iCloud via the settings menu. 

5. Right to request the restriction of processing concerning you - You can decide how your personal data is to be used. 

6. Right to data portability - You can ask for your personal data to be sent to another service provider.

7. Right to object to processing - You can ask a company to stop using your personal data at any time

For more information or if you would like to action one of these rights you can contact us at support@createandplay.zendesk.com.

If you would like to make a complaint about how we handle your personal data, you can contact the relevant Data Protection Authority (DPA).

Red Games Co., LLC is a member of the PRIVO Kids Privacy Assured Program (“the Program”) for COPPA Safe Harbor Certification and GDPRkids™. PRIVO is an independent, third-party organization committed to supporting online services to safeguard children’s personal information collected online.

The Program certification applies to the digital properties listed on the validation page that is viewable by clicking on the PRIVO COPPA certification Seal. The certification Seal posted on this page indicates Red Games Co., LLC has established COPPA compliant privacy practices and has agreed to submit to PRIVO’s oversight and consumer dispute resolution process. If you have questions or concerns about our privacy practices, please contact us at 801-210-0439 or privacypolicy@redgames.co. If you have further concerns after you have contacted us, you can contact PRIVO directly at privacy@privo.com.

The Program applies to the digital properties listed on the validation page that is viewable by clicking on the PRIVO GDPRkids™ Verified Shield. The PRIVO GDPRkids™ Privacy Assured Program supports child directed services known as Information Society Services under the General Data Protection Regulation (GDPR), to comply with the requirements of this legislation. It impacts any child directed service in an EU Member State and any service globally that collects and or processes the personal data of children and minors. There is no safe harbor for the GDPR to date, but to ensure this company's services meet the program requirements, we conduct regular monitoring and consulting.

Red Games Co uses generally accepted security measures and safeguards in an attempt to keep the data it collects secure and requires that the service providers it works with agree to do the same. Please be aware though that, despite our best efforts, no security measures are perfect or impenetrable.

For more information on Crayola’s Create & Play+ privacy policy or data processing practices please email John Park at privacypolicy@redgames.co. Parents can contact us regarding their child’s use of the app here:

Consumer Affairs Crayola LLC

1100 Church Lane P.O. Box 431 Easton, PA 18044

You may also email us here or call us at 1-800-CRAYOLA